Privacy · Policy
The short version
This site collects very little personal data: anonymised usage analytics to understand how the site is read (and only if you consent), plus anything you choose to send us by email. There is no signup form and no mailing list. We do not sell your data, share it with advertisers, or use it to build a profile of you. You can request deletion of anything we hold at any time.
The rest of this page explains the details in the order most people ask about them.
Who runs this site
Keto Dive is published and maintained by Adam J. Smith, operating as a sole trader. For the purposes of UK GDPR and the Data Protection Act 2018, Adam J. Smith is the data controller — the person who decides what data is collected and how it is used.
You can contact the controller about anything in this policy at hello@ketodive.life.
What we collect, and why
If you email us
If you write to hello@ketodive.life, we hold your address and message in our inbox so we can reply. That is the only way this site receives your email address — there is currently no newsletter or signup form. The lawful basis is our legitimate interest in answering correspondence (UK GDPR Article 6(1)(f)).
If you simply visit the site
We use Google Analytics 4 to understand which pages are read, where readers come from, and which links are followed. The aim is editorial, not commercial: it helps us know what's useful to write more of.
Google Analytics sets small cookies in your browser to do this. It runs only on the homepage and the guides in Learn; the free tools, this page and the cookie notice load no analytics at all. You will be asked for consent the first time you visit a page that uses it, and the analytics will only run if you opt in. You can change your mind at any time using the Change Cookie Preferences button on our cookie notice page, which is linked in the footer of every page. If your browser sends a Global Privacy Control signal, we treat it as an automatic opt-out and Google Analytics will not load, regardless of any other setting.
The lawful basis for non-essential analytics is your consent. If you decline, the site still works fully and you will not be asked again on every visit.
We are adding Cloudflare Web Analytics, a cookieless service that counts page views and referrers without setting cookies, storing anything on your device, fingerprinting your browser, or collecting personal data. Because it uses no cookies and no personal data, it does not require consent, and once switched on it will run on all pages, including the free tools. It is not active yet, so the tools currently carry no analytics of any kind. What you type into the tools is never sent anywhere in either case — they calculate entirely in your browser.
Who else sees your data
We use a small number of third-party services to operate the site. These are called data processors: they handle data on our behalf, under contracts that meet UK GDPR requirements.
- Netlify — hosts the website itself. Netlify processes basic request data (IP address, browser type, timestamp) for the technical purpose of serving the page and protecting against abuse. This data is held briefly and not used by us for any other purpose. Netlify's privacy policy.
- Cloudflare Web Analytics (Cloudflare, Inc.) (not yet switched on) — cookieless page-view counting with no personal data collected and nothing stored on your device. Cloudflare's privacy policy.
- Google Analytics (Google LLC) — provides anonymised usage statistics if you have consented to analytics cookies. Google is a US company; data transfer is covered by the EU-US and UK-US Data Privacy Framework, to which Google is certified. IP addresses are anonymised before processing. Google's privacy policy.
We do not currently use any advertising platforms, retargeting pixels, or social-media tracking tools on this site.
How long we keep your data
- Analytics data: stored anonymously by the analytics provider for the period set by their default retention policy (typically 14 months, sometimes shorter).
- Email correspondence with us: kept in our inbox for up to two years, unless you ask us to delete it sooner.
Your rights
Under UK GDPR you have the right to:
- Access — ask for a copy of any personal data we hold about you.
- Rectification — ask us to correct anything that's wrong.
- Erasure — ask us to delete your data ("right to be forgotten").
- Restriction — ask us to pause processing while a question is resolved.
- Portability — ask for your data in a portable, machine-readable format.
- Objection — object to a particular use of your data.
- Withdraw consent — at any time, with no need to give a reason.
To exercise any of these rights, email hello@ketodive.life. We will respond within one month, and usually much sooner.
If you are not satisfied with how we've handled your data, you can complain to the UK supervisory authority, the Information Commissioner's Office. We would prefer you came to us first, but it is your right.
Children
This site and its content are intended for adults. We do not knowingly collect personal data from anyone under 16. If you believe a child has sent us personal data, please email us and we will remove it immediately.
Security
We rely on the security measures of our processors (Netlify and the analytics provider) to keep data safe in transit and at rest. We do not run our own database or hold personal data on personal devices. No system is perfectly secure, and we will tell you promptly if we ever become aware that your data has been compromised, in line with UK GDPR breach-notification rules.
Changes to this policy
If we change anything material in how we handle data — for example, adding a new analytics tool — we'll update this page and change the effective date at the top.
About this document
This privacy policy was prepared with care but is not legal advice. If your question relates to a specific legal situation, you may wish to consult a solicitor or the ICO directly. We're happy to clarify anything in plain English — email us first.